Profit Margin Calculator (Margin and Markup)
Enter the cost and selling price to see profit, margin, and markup. If you have a target margin, enter it and the calculator will fill in the selling price.
Optional. Packaging, shipping you absorb, fees per item.
Fill cost first, then apply to set selling price from a margin goal.
Results
- Total cost
- 60.00
- Profit
- 40.00
- Profit margin
- 40.00%
- Markup
- 66.67%
Margin = profit / selling price
Markup = profit / total cost
Margin formula
Built for chat sellers pricing cakes, plants, thrift finds, and D2C drops.
- 01
Enter your cost
What you paid for the product, ingredients, or wholesale unit.
- 02
Add extras if needed
Packaging, shipping you absorb, or platform fees that sit on the item.
- 03
Enter the selling price
What the buyer pays in WhatsApp or Instagram. Results update as you type.
- 04
Or reverse from a target margin
Type the margin % you want and apply it to get a suggested selling price.
Why margin math matters in chat
A DM price that feels fine can still lose money once packing and shipping land.
Price before you reply
Check margin while the buyer is waiting, not after you already quoted a number in chat.
See margin and markup together
Margin is profit over selling price. Markup is profit over cost. Both show so quotes stay clear.
No signup
Run the numbers in the browser and move on. Nothing to install.
Stays on your device
Costs and prices are not uploaded. The math runs on this page only.
Markup vs margin
Same cost and markup, two different percentages. Markup is profit over cost. Margin is profit over the selling price.
| Cost | Markup | Selling price | Profit | Margin |
|---|---|---|---|---|
| 80 | 25% | 100 | 20 | 20% |
| 50 | 40% | 70 | 20 | 28.6% |
| 100 | 50% | 150 | 50 | 33.3% |
| 100 | 100% | 200 | 100 | 50% |
Selling = cost x (1 + markup / 100). Margin = profit / selling price.
Related tools
Other free tools for the same job.
Markup Calculator
Add markup to a cost price and get the selling price.
Add markup
Sales Tax Calculator
Add sales tax to a price, or remove it.
Add sales tax
Reverse Sales Tax Calculator
Strip sales tax out of a price that already includes it.
Remove sales tax
GST Calculator
Add GST to a price, or remove GST from a price that already includes it.
Add GST
VAT Calculator
Add VAT to a price, or remove VAT from a price that already includes it.
Add VAT
Margin questions
Margin vs markup, what a good number looks like, and how this pairs with Orders App.
What is this profit margin calculator?
You enter what the item cost and what you plan to charge. It shows the profit, the margin, and the matching markup before you quote that price in chat.
What is profit?
Profit is the selling price minus the cost. Margin is that profit as a percent of the selling price. A profit of 40 on a sale of 100 is a 40% margin.
What is profit margin?
Margin is profit as a share of selling price: ((selling - cost) / selling) x 100. If you sell at 100 and cost is 60, margin is 40%.
How is markup different from margin?
Markup is profit as a share of cost: ((selling - cost) / cost) x 100. Same 100 sell and 60 cost gives about 66.7% markup. Margin and markup are not the same percentage.
Should I include packaging in cost?
Yes, if you pay for it. Use the additional costs field for packing, labels, or shipping you do not charge separately.
What is a good margin for chat sellers?
It depends on the category. Many handmade and niche sellers aim for 40%+ gross margin after materials. Track your own number over time rather than chasing one industry average.
Can I solve for selling price?
Yes. Enter cost (and extras), type a target margin %, then apply. The tool fills a selling price that hits that margin.
Is the tool free?
Yes. No signup. Orders App is separate if you later want DM orders captured into a list automatically.
Get your orders out of your DMs
Download Orders App and every message becomes a clean, shippable order with the product, address, and contact already filled in.
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