Markup Calculator
Enter your cost and markup percentage to get the selling price you can quote in chat. You'll also see the profit and the equivalent margin.
Markup is on cost. Margin is on selling price. Both update as you type.
Results
- Selling price
- 100.00
- Profit
- 20.00
- Profit margin
- 20.00%
Selling = cost x (1 + markup / 100)
Markup formula
Cost-plus pricing for sellers who buy wholesale and sell in WhatsApp or Instagram.
- 01
Enter your cost
What you paid for the product, ingredients, or wholesale unit.
- 02
Set the markup %
How much profit you want on top of cost. Example: 50 means sell at 1.5x cost.
- 03
Read the selling price
Quote that number in chat. You also see profit and the matching margin %.
- 04
Adjust and requote
Try another markup before you send the price to the buyer.
Markup vs margin
A simple cost-plus rule keeps quotes fast when buyers are waiting in DM.
Quote in seconds
Cost in, markup in, selling price out. No spreadsheet open while the chat sits unread.
Markup and margin both shown
Markup is profit over cost. Margin is profit over selling price. Both appear so you do not mix them up.
No signup
Run it in the browser and move on.
Stays on your device
Prices are not uploaded. The math runs on this page only.
Markup vs margin
Same cost and markup, two different percentages. Markup is profit over cost. Margin is profit over the selling price.
| Cost | Markup | Selling price | Profit | Margin |
|---|---|---|---|---|
| 80 | 25% | 100 | 20 | 20% |
| 50 | 40% | 70 | 20 | 28.6% |
| 100 | 50% | 150 | 50 | 33.3% |
| 100 | 100% | 200 | 100 | 50% |
Selling = cost x (1 + markup / 100). Margin = profit / selling price.
Related tools
Other free tools for the same job.
Profit Margin Calculator (Margin and Markup)
See margin and markup from cost and selling price.
Check the margin
Sales Tax Calculator
Add sales tax to a price, or remove it.
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Reverse Sales Tax Calculator
Strip sales tax out of a price that already includes it.
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GST Calculator
Add GST to a price, or remove GST from a price that already includes it.
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VAT Calculator
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Markup questions
Markup vs margin, formulas, and how this pairs with Orders App.
What is this markup calculator?
You enter the cost and the markup percent you want. It gives the selling price, the profit, and the margin that percent works out to.
What is cost price?
What you already paid to have the item: the product, the ingredients, or the wholesale unit. Markup is the extra you add on top of that cost.
What is markup?
Markup is profit as a share of cost: ((selling - cost) / cost) x 100. Buy at 80, sell at 100, markup is 25%.
How is markup different from margin?
Margin compares profit to selling price. Same 80 cost and 100 sell gives 20% margin and 25% markup. They are not the same percentage.
How do I get the selling price?
Selling = cost x (1 + markup/100). Cost 50 with 40% markup sells at 70.
What markup should I use?
It depends on category and competition. Many chat sellers start around 30-50% on goods and adjust after packing and shipping costs.
Is the tool free?
Yes. No signup. Orders App is separate if you later want DM orders captured into a list automatically.
Get your orders out of your DMs
Download Orders App and every message becomes a clean, shippable order with the product, address, and contact already filled in.
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